圆桌论坛 Panel Discussion
题目Topics

1、 半导体产业发展与3C产品（从电子消费产品、通讯产品、电脑相关产品的市场供、需关系及产品设计开发方面讨论，分析国、内外的半导体产业发展走向）

The development of the Semiconductor Industry and the impact of 3C productsIn the past, the military then the computer industry were the largest users of semiconductors. Today, however, it is manufacturers of consumer products who are the largest users. However, their requirements on semiconductor companies are different from those made by the computer industry. Consequently, semiconductor companies must change to meet these new requirements. One change may be having to accept lower profit margins. Other changes will be needed as well.

2、 设计公司如何快速实现设计业设计产品化、市场化，达到芯片规模化生产？如何应对产品的快速创新与有替换？

How does an IC design house grow from being an engineering organization to a semiconductor company? That is, how does a IC design house quickly achieve a product-oriented, market-oriented outlook, and then move into volume production of chips.

3、 面对半导体企业逐渐缩小的利润空间，如何结合产品需求而更加完善成熟工艺？是继续纵向深亚微米的技术挑战还是横向拓展产品应用，以平衡企业在技术研发的高额投资？

In a market facing reduced profit margins, what factors should a semiconductor company consider when budgeting its high expenditures in R&D: Should more money be spent on developing additional products or developing additional expertise in chip manufacturing.

圆桌论坛主持人：赵建忠，上海市集成电路行业协会常务秘书长
圆桌论坛成员Panelists
陈平-业务总监,台积电；王克扬-市场部副总经理,东电电子； 李建文-数字集成电路研发部总监,Cadence；卢斌-高级副总裁，展讯通信；胡志群-大中华区工程技术服务部总经理，IBM；张南平-副总经理，上海华虹集成电路
Peter Chen–Director Business Development,TSMC；Justin Wang – VP, Asia Pacific, TEL； Jian Wen Li, Cadence；Bing Lu-VP,SPREADTRUM；Chih Chum Hu-General Manager GCG Operations ,IBM；Nan Ping Zhang-VP,Shanghai Huahong Integrated Circuit;